Essential Tricks for Building an Accessible Website

Learn essential tricks for designing and developing an accessible website that caters to all users, including those with disabilities. This guide covers semantic HTML, alternative text, keyboard accessibility, color contrast, accessible forms, ARIA roles, and the importance of testing with real users to ensure an inclusive online experience.

June 23, 2025

Building an accessible website is crucial for ensuring that all users, including those with disabilities, can effectively navigate and use your site. Accessibility not only broadens your audience but also enhances your site’s usability and SEO. Here are some essential tricks to keep in mind when designing and developing an accessible website.

First, focus on semantic HTML. Using the correct HTML tags for their intended purpose helps screen readers and other assistive technologies understand the structure of your content. Elements like <header>, <nav>, <main>, <article>, and <footer> define the layout of your page and should be used appropriately. This semantic markup ensures that users with disabilities can navigate your site efficiently.

Providing alternative text for images is another critical aspect of accessibility. Alt text allows screen readers to describe images to visually impaired users. The text should be concise yet descriptive enough to convey the image’s purpose or content. For decorative images, use empty alt attributes (alt="") to indicate that these images can be ignored by screen readers.

Keyboard accessibility is also essential. Ensure that all interactive elements, such as links, buttons, and form controls, are accessible via the keyboard. Users should be able to navigate through the site using the Tab key, and interactive elements should have clear focus indicators. Implementing skip navigation links can help keyboard users bypass repetitive content and go directly to the main content of the page.

Color contrast is another important consideration. Text should have sufficient contrast against its background to be readable by users with visual impairments, including color blindness. Use tools like the WebAIM Color Contrast Checker to ensure your color choices meet the WCAG guidelines for contrast ratios.

Forms should be designed with accessibility in mind. Label elements should be associated with their corresponding form controls using the for attribute. Placeholder text is not a substitute for labels, as it disappears when users start typing and can be missed by screen readers. Additionally, provide clear error messages and instructions for correcting errors to assist all users in successfully completing forms.

ARIA (Accessible Rich Internet Applications) roles and attributes can enhance accessibility, especially for dynamic content and custom widgets. ARIA roles define the type of element (e.g., button, dialog, navigation), while ARIA states and properties (e.g., aria-expanded, aria-hidden) provide additional information about the element’s state or behavior. Use ARIA wisely and only when necessary, as improper use can lead to confusion and reduce accessibility.

Testing your site with real users, including those with disabilities, is invaluable. Automated tools like WAVE, Axe, and Lighthouse can identify many accessibility issues, but human testing provides insights that tools might miss. Encourage feedback from users and continually improve your site based on their experiences.

Ensuring your website is accessible is an ongoing process that requires attention to detail and a commitment to inclusivity. By incorporating semantic HTML, providing alternative text, ensuring keyboard accessibility, maintaining high color contrast, designing accessible forms, leveraging ARIA appropriately, and testing with real users, you can create a website that is usable and enjoyable for everyone. Embracing these practices not only complies with legal standards but also reflects a dedication to social responsibility and enhances the overall user experience.

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Why Ignoring Digital Accessibility Could Be Costing You Millions

Digital accessibility is crucial for businesses, as neglecting it can lead to significant financial losses, legal risks, and missed opportunities. Embracing inclusive design not only expands your customer base but also enhances user experience and ensures compliance with important regulations like WCAG. Taking proactive steps toward accessibility can safeguard your brand and drive innovation.

Act!
Be Accessible!

Digital accessibility is our shared responsibility.
Let's work together to create a fair and inclusive world.

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